Breakfast has long been considered the most important meal of the day, and thanks to the efforts of Belfast-based technology company Equiniti, it is an important way to raise money for charity too.

Ravenous staff with deep pockets have raised a huge £20,000 for charity, through a series of Pay Day Breakfast events. Supported by Irwin’s bakery, staff are treated to slap-up breakfast once a month, and in return make a generous charity donation.

To date, 70 of the monthly breakfast fundraisers have taken place. They began in 2009, when Peter Wylie, a developer at the company, was trying to fund a Habitat for Humanity trip to Ghana. Since then a further 55 different charities and causes in Northern Ireland, and abroad, have benefitted.

Fittingly, staff broke through the £20,000 collective tally on the landmark 70th event, held on Friday 17th June, donating £900.00 to the Muscular Dystrophy Campaign in Northern Ireland.

Scott Shields, Managing Director of Equiniti Belfast commented: “We started the Pay Day Breakfast seven years ago to raise a few hundred pounds to support home building in Ghana, but since then it has become a monthly tradition here at Equiniti. A desire to make a positive social impact is ingrained in the culture and DNA of the company. The average breakfast raises around £300 and each month our staff select a charity to support.  They are causes that are close to our hearts including health charities, animal sanctuaries, local care facilities and international emergency appeals. Reaching this £20,000 milestone is a significant achievement for Peter and all of those involved. We are proud of the charitable spirit that has been fostered throughout the business and the impact these events have had on charities across Northern Ireland and further afield.”